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Macy’s Macy’s
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Alpha a7 III 24MP 4K UHD Mirrorless Camera

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-27% $ 1,598 .00 $2,198.00
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Description
- Alpha a7 III Mirrorless Camera -Perfection for all. Everything you need.Capture the peaks of more decisive moments with the a7 III from Sony, packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.Gain control of expressive freedomWith outstanding imaging capability and high-speed performance contained in a compact body, the a7 III gives you the power, precision, and flexibility to capture once-in-a-lifetime moments just as you like.Dramatically enhanced image qualityRendering scenes in realistic detailA newly developed back-illuminated image sensor and evolved image processing system fulfil various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.Newly developed sensor, evolved image processorA new version of the 24.2-megapixel Exmor R CMOS sensor, now featuring a back-illuminated structure, is combined with the latest BIONZ X image processing engine and front-end LSI, and this combination achieves a data readout speed that is two times faster and data processing capability that is 1.8 times higher.Back-illuminated full-frame sensorHigher sensitivity and readout speedThe 35-mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer that contributes to quicker data transfer, outputs data at very high speed, while minimizing noise to reveal fine details in every picture.Reducing noise in high-resolution imagesStandard ISO range is extended to ISO 100-51200 (expandable to ISO 50-204800 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise or image deterioration.Subtle gradation from shadow to highlightApprox. 15-stop dynamic range at low-sensitivity settings is achieved, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging.Faithful color reproductionColor reproduction performance is dramatically enhanced, giving subjects that you capture more natural color that is faithful to how the colors look in real life. Skin tones in portraits, blue skies in landscapes, and vivid hues in still life images look very realistic as a result.Steadier shots with 5-axis stabilizationThe latest high-precision stabilization uses stabilization unit and gyro sensors and algorithms to achieve a 5.0-step shutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses and delivers excellent performance.14-bit RAW output for rich gradationsFor smoother, more natural gradation, the latest BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor also allows 14-bit RAW data output, even when in silent or continuous shooting modeTake aim with high AF performance4D Focus-AF performance evolvesAF performance is improved using the same AF advancements as in the a9 and applying it optimally. Once the a7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won't easily let them go.
Alpha a7 III Mirrorless Camera with FE 28-70mm f/3.5-5.6 OSS II Lens
24.2-megapixel full-frame Exmor R CMOS sensor
4K UHD video resolution
FE 28-70mm f/3.5-5.6 OSS II Lens; ISO 100-51,200 (expandable to 50-204,800); 5-axis image stabilization; 693 phase-detection AF points, 425 contrast AF points, and Eye AF
Camera, FE 28-70mm OSS zoom lens (front cap, rear cap & lens hood), AC adaptor & power cord, battery pack NP-FZ100, micro USB cable, shoulder strap, body cap, accessory shoe cap, eyepiece cup, instruction manual & reference guide
5-axis image stabilization compensates for five types of camera shake
Continuous shooting at up to 10 fps with mechanical shutter or silent shooting
15-stop dynamic range at low-sensitivity settings
WARNING: Do not use any power adapter, charger, or cords other than those included with your product. Using incompatible, counterfeit, or noncertified accessories can cause fire or accidents. Contact the manufacturer for replacements.
Imported

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